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Entrepreneurial Marketing for SMEs pdf

Entrepreneurial Marketing for SMEs pdf

Entrepreneurial Marketing for SMEs by Luca Cacciolatti, Soo Hee Lee

Entrepreneurial Marketing for SMEs



Download Entrepreneurial Marketing for SMEs

Entrepreneurial Marketing for SMEs Luca Cacciolatti, Soo Hee Lee ebook
Page: 232
Publisher: Palgrave Macmillan
Format: pdf
ISBN: 9781137532565


The study sought to find out the influence of entrepreneurial marketing strategies on the growth of SMEs in Kiambu Town-CBD, Kenya. 'International Research Colloquium 'Sustainability, Entrepreneurial Marketing and Marketing Practice in SMEs''. Marketing the SME: Innovation and Approach, by Michele O'Dwyer. The Effect of Entrepreneurial Marketing on Firms' Innovative Performance in Turkish SMEs. Perspectives on SMEs and the entrepreneurial marketing of intellectual property. The aim According to the results of this study, SMEs apply marketing practices that are in general. The role of the founder-entrepreneur. Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organizations. An exploratory study of entrepreneurial marketing in SMEs. This book first 2.7.1.1 Entrepreneurial Marketing Networking and Small Firm. Project marketing from SME and entrepreneurial perspective. Mário Franco, Maria de Fátima Santos, Isabel Ramalho and.

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